Estimado
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All comparisonsEstimado vs Demand IQ
Estimado vs Demand IQ

Demand IQ captures more leads. Estimado tells you which ones can buy before you drive.

Demand IQ helps you capture leads and present to them. Estimado scores every lead for buying power before you start the truck. High score, your rep drives to close. Low score, AI works it from the office. You only drive to leads that can buy.

Try it for 7 days

Compare Starter and Pro, then start a 7-day trial with a card. Nothing is charged during the trial.

Lead scoringAI follow-upYour pricing
the core difference

Two platforms. Two different problems.

Demand IQ says more leads, more jobs booked. Their platform captures leads from your website traffic, presents to them with AI, and tries to close them virtually.

Estimado says you do not need more leads. You need to close more of the ones you have.

The difference is what happens before the presentation. Demand IQ treats every lead the same. Estimado scores every lead for buying power before you waste a drive on one that cannot buy.

Demand IQ is about the kitchen-table visit. Can we eliminate it with a virtual presentation.

Estimado is about the driveway decision. Should you even start the truck.

Both are valid. But if you are driving to leads that cannot buy, a better presentation does not fix the problem. Scoring the lead first does.

feature comparison

What each platform actually does

Swipe to see every column

CapabilityDemand IQEstimado AI
Lead scoring before you driveNo. Treats all leads the sameProDrive Score uses credit, income, debt-to-income, and property value
Drive score routingNo. All leads go through same flowProHigh score drives; low score works remotely
AI SDR (texts, answers, books)$395/month add-onProAmy texts leads, answers questions, and books visits
AI EstimatorInstant ballpark quotesStarter + ProLine-by-line estimates in your pricing
Remote scan link to homeownerNoProClient scan or guided walkthrough link
3D renders of proposed workNo. AI presentations are slideshowsPro3D renders for interior work
Estimates in contractor pricingNo. Instant quotes use market dataStarter + ProYour labor, materials, and margins
Lead capture from websiteYes. Instant quotes on websiteNo. Estimado works the leads you already have
AI presentations / pitch decksYes. AI narrates pitch 24/7No. Estimado warms leads with texts and estimates, not slideshows
Canvassing appYes. Door-to-door rep toolNo
Virtual contract signingYes. AI collects signaturesProDigital signatures
Integrations3,000+ toolsProAPI access; Enterprise offers custom integrations
Pricing$495 to $995/month plus $395 for AI textingStarter $197/month; Pro $397/month. Both include a 7-day trial with a card.
TargetCapture more leads, present, close virtuallyStarter: AI estimates. Pro: score, route, estimate, and follow up.
where demand iq wins

What Demand IQ does that Estimado does not

01

Demand IQ captures leads from your website traffic with instant quotes. If your problem is that you do not have enough leads, Demand IQ helps you get more.

02

Demand IQ has AI presentations. Narrated pitch decks sent to leads automatically. If you need a virtual pitch tool, they have one.

03

Demand IQ has a canvassing app for door-to-door reps. Estimado does not.

04

Demand IQ has 3,000+ integrations. Estimado is pre-launch and building integrations.

05

Demand IQ has case studies and customer logos. Estimado is pre-launch with zero customers. We are not going to fake testimonials.

06

Demand IQ starts at $495/month, paid annually. Estimado Starter is $197/month for AI estimating; Pro is $397/month and adds Amy AI SDR and Drive Score. Demand IQ Win plus AI texting is $1,170/month.

where estimado wins

What Estimado does that Demand IQ does not

01

Estimado scores every lead before you drive. Demand IQ does not. This is the whole product.

02

Demand IQ gives instant ballpark quotes from market data. Estimado builds line-by-line estimates in your own pricing. Your labor rates. Your material costs. Your margins. Not a guess.

03

Demand IQ does not send a scan link to the homeowner. Estimado does. The homeowner scans the room from their phone. You get measurements, 2D floor plans, and 3D renders without starting the truck.

04

Demand IQ charges $395/month for AI texting. Estimado Pro includes Amy AI SDR. Amy texts leads, answers questions, asks preliminary questions, sends ballpark estimates when you approve, and books the visit.

05

Demand IQ does not route leads based on buying power. Estimado does. High score goes to your rep with a proposal ready. Low score goes to Amy and Max. They work it from the office until the lead is ready to buy.

06

Same leads. Half the time. More sales.

pricing comparison

What you actually pay

01

Demand IQ Capture tier: $495/month paid annually. No AI texting. No lead scoring. No scan link. No estimates in your pricing.

02

Demand IQ Win tier: $775/month paid annually. No AI texting. No lead scoring. No scan link. No estimates in your pricing.

03

Demand IQ Win tier plus AI texting: $1,170/month paid annually. Still no lead scoring. Still no scan link. Still no estimates in your pricing.

04

Demand IQ Scale tier plus AI texting: $1,390/month paid annually. Still no lead scoring. Still no scan link. Still no estimates in your pricing.

05

Estimado Starter: $197/month for 15 AI estimates in your pricing, 1 pricing profile, and 1 user. Pro: $397/month for unlimited estimates and users, Amy AI SDR, Drive Score, scanning, and follow-up. Drive Scores are billed per score.

Estimado plans

Start with estimates. Add the full lead workflow.

Both plans start with a 7-day free trial. Add a card to begin; nothing is charged during the trial. Cancel anytime.

Starter

$197 / month after trial

Build line-by-line estimates using your own pricing.

  • 15 AI estimates per month
  • Max AI Estimator and 1 Company Pricing Profile
  • Photo and video upload; estimates in your pricing
  • Email delivery, mobile and desktop access, 1 user
Try it for 7 days

Pro

$397 / month after trial

Everything in Starter, plus the tools to work more leads and jobs.

  • Unlimited estimates and users
  • Amy AI SDR, Drive Score, and lead routing
  • LiDAR scans, 2D plans, 3D models, and client scan link
  • 3D renders, follow-up, invoicing, and digital signatures
Try it for 7 days

Drive Scores are a pass-through cost billed per score; the rate varies with monthly volume. See the full plan comparison for every feature.

The bottom line

Which one is right for you

If your problem is lead volume and you need more leads from your website traffic, Demand IQ is the move. They capture and present well.

If your problem is lead quality and you are driving to leads that cannot buy, Estimado is the move. We score every lead before you drive.

If you want both, run Demand IQ for capture and Estimado for scoring and routing. They are not mutually exclusive. But if you can only pick one, pick the one that solves your actual bottleneck.

Most contractors between $1M and $5M do not have a lead volume problem. They have a lead work problem. They are driving to every lead like they can all buy. Half cannot.

Estimado fixes that. Demand IQ does not.

Try it for 7 days

Compare Starter and Pro, then start a 7-day trial with a card. Nothing is charged during the trial.

Keep exploring
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See every comparison
Competitor pricing checked against Demand IQ, Handoff AI, and SimplyWise on September 19, 2026. Prices and features can change.
Choose your plan

Make the next drive
worth it.

Try it for 7 days

Compare Starter and Pro, then start a 7-day trial with a card. Nothing is charged during the trial.